Since its inception in 2007, JRace (Guangzhou JRace Athletic Facilities Co., Ltd.) has undergone nearly two decades of steady growth and continuous progress, evolving into a leading force in the sports surfacing industry. At this critical historical juncture—as China’s sports sector transitions from rapid scale expansion toward quality optimization, standard-setting, and globalized development—JRace has officially launched its JRace Global Brand Upgrade 2.0 strategy. This milestone signifies far more than a mere visual and identity overhaul; it stands as a major declaration directed at international markets. JRace tracks are poised to fully align with world-class event standards, utilizing an open global perspective and rigorous quality benchmarks to showcase Chinese intelligent manufacturing on the global stage. For more information, global clients are invited to visit the newly updated JRace official website.
II. Joining Forces with “Asian Flying Man” Su Bingtian: Deep Resonance Between Athletic Spirit and Fine Craftsmanship
At this pivotal juncture of the JRace Global Brand Upgrade, the company is thrilled to make a momentous announcement: Su Bingtian, the “Asian Flying Man” and a legendary figure in Chinese Olympic 100-meter history, has officially become the JRace global brand ambassador. Throughout his 21-year athletic career, Su rewrote the history of Chinese sprinting with ultimate scientific self-discipline, breaking Asian limits and becoming an iconic symbol of “Chinese Speed” worldwide. Though track surfacing manufacturing and running belong to distinct realms—facilities and competition—they share an identical core spirit. Su’s relentless pursuit of speed and rigorous training philosophy resonate perfectly with JRace’s commitment to scientific research, ultimate quality, and standard-setting leadership. This powerhouse alliance represents a profound synchronization of athletic spirit and premium craftsmanship, vividly conveying their shared pursuit of establishing themselves through absolute professionalism and proven strength.
III. Comprehensive Refresh of Vision and Core Values: Redefining the Global Power of “JRace”
The JRace Global Brand Upgrade 2.0 brings about an unprecedented, comprehensive transformation. On a visual level, the brand’s color palette and logo have undergone a sophisticated evolution. The new style delivers a more contemporary, international, and dynamic aesthetic, embodying the vibrant life force of a brand reborn. Culturally, JRace has infused the five letters of “JRace” with fresh, internationalized definitions, turning them into the five core pillars of the brand:
• J - Judicious: Upholding a rigorous attitude toward scientific research and production to forge a global brand that commands international trust.
• R - Reliable: Ensuring high standards that guarantee stable quality, seamless project acceptance, and compliance, making the brand a dependable, long-term choice for global clients.
• A - Advanced: Fully reaching and exceeding world-class benchmarks while maintaining a generational lead in core industry technologies.
• C - Creative: Revolutionizing and leading the way toward green, healthy sports experiences through continuous innovation in materials and engineering processes.
• E - Excellent: Positioning JRace as an “international championship-grade track,” delivering exceptional product performance in arenas and stadiums across the globe.
IV. Leading the Industry with Rigorous Standards: Solidifying the Brand Moat with Solid Data
As a pioneer and practitioner of international championship-grade tracks, JRace consistently confronts industry challenges through technological innovation. By focusing on safety and performance, the company has fortified the “moat” of Chinese track brands with tangible accolades and an outstanding engineering reputation. Today, JRace’s market-leading strength is demonstrated across several key dimensions:
• Top Spot in Domestic Certifications: JRace boasts 7 distinct synthetic track systems that have earned World Athletics certifications, ranking first in China for the number of certified product categories. Every JRace WA certified track guarantees elite-level performance.
• Industry-First Grade-A Approval: 4 synthetic track systems have passed the surface evaluations of the Chinese Athletics Association (CAA). Notably, its hybrid and full-polyurethane tracks are the first in the industry to achieve Grade-A surface approval.
• No. 1 in Cast-in-Situ Venue Certifications: In 2024, the number of CAA-certified cast-in-situ venues constructed by JRace ranked highest in the industry.
• Massive Global Footprint: JRace’s business footprint now spans six continents. The cumulative installation area of its premium sports surfacing materials has surpassed 148 million square meters.
V. World-Class Projects Validating Strength: Chinese Quality Running Across the Globe
Driven by the dual engines of technology and quality, JRace has successfully delivered a multitude of milestones, high-standard sports venues worldwide, demonstrating the exceptional capability of Chinese intelligent manufacturing in world-class engineering.
• Tanzania National Stadium: Engineered the world’s first true full-polyurethane track to achieve a World Athletics Class 1 certification, serving as a demonstration benchmark for “the Belt and Road” Chinese engineering.
• Yingdong Stadium at Sun Yat-sen University: Established the very first World Athletics Class 1 certified university track venue in mainland China.
• Southwest University of Political Science & Law Stadium: Constructed the first domestic university venue featuring a World Athletics Class 1 certified prefabricated track.
• Prestigious Venues Globally: JRace continues to provide state-of-the-art JRace sports flooring solutions for premium venues worldwide, including the Guangdong Provincial People’s Stadium (a primary venue for the National Games), the Kazakhstan Olympic Sports Center, the Yunnan Chenggong Sports Training Base, the Kunming Sports Center, and the Inner Mongolia Athletics and Water Sports Center.
VI. Embarking on a Boundless Expedition: Letting Chinese Power Sprint on Every Track Worldwide
“To carry forward the story of Chinese sprinting”—this is the profound wish of our global ambassador, Su Bingtian, for Chinese sports. “To let Chinese quality run across the globe”—this is the unswerving brand mission of JRace. JRace guards every step of a runner with ingenuity and measures every track with a sense of responsibility. Moving forward, the newly transformed JRace will run shoulder to shoulder with Su Bingtian. With a global vision and stricter championship-grade standards, JRace will fulfill its brand promise—“Choose Me for Absolute Peace of Mind”—accompanying every striver on longer journeys and letting Chinese power and spirit shine brightly on every racetrack across the world!
